Social media is an excellent advertising channel as a result of it offers the flexibility to connect and interact immediately with followers and clients on-line. Of those lawyers who personally used social media for professional functions, eighty one% were solos, 89% have been from companies of 2-9 attorneys, ninety two% had been from corporations of 10-forty nine, and 99% were from corporations of 100 or more attorneys.
But, we think it’s nonetheless worth the investment of money and time, as having lively social media pages opens the doors of communication to your firm and consumers of all totally different ages, whereas helping your agency set up a strong on-line presence in an more and more digital advertising world.
Twitter is usually a tough platform for lawyers to grasp, as they’ll both need to showcase expertise within the form of a really concise message (280 characters per tweet), or make an intriguing enough tagline to get individuals to click on on a link to an off-site web page.
Containing essential data on the advantages and dangers of social media within the authorized sector, it examines the social media platforms utilized by many regulation firms (LinkedIn, Twitter, Facebook and YouTube) and offers an overview of these less continuously used – enabling lawyers to make an informed alternative.
Facebook, YouTube, WhatsApp and other social media networks boast tens of millions of every day users, with Facebook alone having a reported 2.2 billion active month-to-month customers earlier this yr, lots of whom share a stream of particulars about their families, holidays and everyday lives.